client new balance studio elastic
design | look development | animation
new balance beta.
under the creative eyes at elastic, the team was tasked with creating an energetic piece for new balance. i order to help create the video blocks of data i used cinema 4d with x-particles.
design & look development.
all type animation were done using key framed animations in after effects.
using the shot footage as a base for x-particles, creating the video blocks and trails was built using a simple technique to emit particles based off a moving texture or image sequence.
cinema 4d | x-particles | after effects |
