client casio studio laundry
layout | design | look development
casio g-shock.
with multiple social campaigns already in the wild, casio needed some fresh content and turned to laundry la.
in order to visualize what the team at laundry was looking for, i began intial design explorations in 3d, this process helps many teams i’ve worked with due to eliminating the need to re-create a 2d design in 3d.
look development & design.
after updating and optimizing the cad model, i move onto setting up my lighting sources inside of cinema 4d and hdri studio. from there i shift gears and begin building custom procedural materials and shaders to re-create the physical properties of the watch. with the look approved, I can then move onto blocking out cameras for animation.
hdri studio | redshift | cinema 4d|
