client huawei studio haus of doom
art direction | design | modeling | look development
huawei a.i. cube.
with the upcoming release of huawei’s new home personal assistant - tasks included setting up the look development for the new product and ideate different important data points in the final commercial spot.
using cinema 4d and x-particles, everything was built (from data points and trail animations to disintegration effects) to be able to change variables on the fly.
design & look development.
data driven design is very simple to build using x-particles. using a few simple techniques i was able to use one system to create multiple looks and effects. for the disintegration effect - an image was used as a base for the particles emission, those emitted points were then instanced to a cube to give a more digitized effect.
cinema 4d | octane | photoshop | after effects |
