client onitsuka tiger studio brand new school
design | modeling | layout | look development | animation
asics sole of kobe ‘hope’.
a new series of three films 'sole of kobe' tells the story of the principles behind asics and its iconic founder kihachiro onitsuka, and how the brand continues to use its founding philosophy in its apparel innovations.
'hope' tells the story of kihachiro onitsuka's efforts to inspire local youths in post-war Kobe to take up sports, an initiative which led to his founding of Asics.
MODELING & world building.
using cinema 4d to model each building using primitive cubes and simple extrudes was a breeze. once brubmy (dir.) was happy with the direction i was heading, he asked to expand on the design. in total i modeled roughly 22 individual buildings.
all texturing and lighting was done in cinema 4d’s standard render engine with optimized toon shaders.
cinema 4d | topowire | photoshop |
layout & look development.
once the buildings were finished, i was then able to scatter them across using various vertex maps and paths. this helped to layout our main street that the camera would later fly through.
since we were telling the story of asics history, it was natural to design the city scape and horizon to resemble tiger onitsuka most famous shoe.
camera & animation.
animation was also something that was meant to feel very simple, almost relaxing in nature. a few key frames later we had our hero shot, shortly after filling in additional close-ups and beauty shots.
the advantage of having a gpu farm in-house let me render out final frames quickly for review and eventually for delivery
